Challenges for Rights Holders

When attempting to transform, provide access to, or fund large scale analog heavy libraries, there are massive costs and challenges that may stand in the way of achieving this goal. When evaluating the difficulties in digital reformatting of still and moving images, there are several things that increase the challenge; the cost of equipment, Storage or timely access to files, and the ongoing degradation of the native assets. Additionally, manual servicing of internal and external requests for archival assets is both costly and time consuming. Additional items to consider:

Content Value

  • Distribution strategy does not usually consider optimization of content
  • Industry perception of a one size fits all approach to footage/image preservation and distribution

Controlling Costs

  • Asset management cost structure not aligned with content value – few companies take a tiered approach
  • Most have an undefined curation strategy to manage costs

Asset Conversion

  • Majority of assets still exist offline and are only accessible via overhead heavy processes and approvals
  • High asset conversion costs without cohesive approach to maximizing return on digitization of assets

The Right Approach to Content Development

 

  • Conduct comprehensive library analysis and segmentation to determine the right strategy that aligns with corporate goals and objectives
  • Prioritize and manage costs through comprehensive end to end rights monetization planning

  • Federated archives are placed in appropriate premium or commoditized distribution channel
  • Provide library owners with detailed reporting, analytical data and ongoing strategic recommendations to continuously improve library performance across emerging platforms

  • Optimized workflow and partner ecosystem management with:
    Digitization
    Metadata
    Storage
    User Experience

There are significant benefits to transforming these analog assets to digital formats that can compensate for the complexity of the process. These include:
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Decreased handling of fragile analog originals

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Increased remote file access through web applications

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Improved intellectual access through metadata application

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Increased potential for future use cases and business models

RightSmith identifies internal objectives for archival assets and designs a strategy to best accomplish these objectives.

Determine workflows and costs through comprehensive end to end rights monetization planning

Evaluate/segment library and place content in appropriate distribution to maximize ROI

Re-engineer offline workflows/approvals to lower costs/friction to include hybrid workflows

Federated archives and new business model development

Prioritize higher value assets in queue

Partner ecosystem management

Why Data Matters

The availability of data is reshaping the media business, not just for current programming, but for every stage of rights development for archived assets. RightSmith applies this data to answer the most important questions facing those charged with managing workflows and monetizing assets.  Which assets should be digitized and in what order?  What metadata is required and how much spend is necessary?  What market information is available and how do I use it to improve workflows? Data driven sales planning, curation and workflows optimize spend and maximize monetization of assets.